PROJECT 2 - The Word is Expression

Typography and Composition 

The WORD is expression

Choose three words.

In Illustrator using letters create THREE different designs (each 8.5"x11") that visually represent the meaning/definition, the feeling, the sound, and other aspects that you can associate with each of your words.

Word choice is important in that it will influence the

perception of the design as a whole. Do NOT use proper nouns.

Possible choices/example words:

disoriented, able, skillful, absolute, unqualified, antagonistic, affable, diffident, humble, dissonant, opulent, abundant, ample, artificial, hectic, mindless, accumulate, independent, magnanimous, authoritative, miserly, cautious, petulant, firm, harmonious, esoteric, calm, crude, copious, jagged, expensive, hierarchical, pernicious, furious, furry, barren, corpulent, atonal, vapid, viscous, gelatinous, 

Create three designs, each relating the essence of the word to the essence of the design. Each of your three designs should take strategic and compositional cues from lessons learned from previous assignments.

Consider the relationship of the type to the entire composition as it relates to the meaning of the word.

Words may be repeated in the design if compositional integrity is maintained. You may use letters that do not appear in your word if they contribute to your overall concept. 

DO NOT SIMPLY DRAW A PICTURE OUT OF TYPE AND LABEL IT.  YOUR WORD SHOULD BE VISUALLY CONTRIBUTING TO THE MEANING OF YOUR WORD.

THE RULES:

-Designs should be 8.5 x 11.
-Your word must appear in your composition and be legible.

-You may only use these typefaces:
Arial
Baskerville
Bodoni 72
Century Schoolbook
Cooper Black
Didot
Futura
Garamond
Geneva
Georgia
Gill Sans
Helvetica
Impact
Lucida Blackletter
Rockwell
Times New Roman
Zapfino
-Letterforms can be white, black and shades of grey.

-You must constrain proportions when scaling up or scaling down.  So hold down that shift key.

-No effects.  Only scaling, rotating and moving.

-You may not reflect or mirror your letters.
-You can not adjust the transparency of your letters.

DUE:  You have 2 class periods to work on this assignment.  I AM GIVING YOU THIS AMOUNT TIME SO THAT YOU CAN COME UP WITH ORIGINAL CONCEPTS AND WELL-CONCEIVED COMPOSITIONS! You should have your designs posted to your blog in .png format by the beginning of class Thursday Feb.7th ready for critique.  

EXAMPLES:

PROJECT 1 - Typographic Self Portrait

Typographic Self Portrait

Project by Esen Karol, Mimar Sinan University Represented in Design for Communication, Elizabeth Resnick

Assignment Brief:

Using Illustrator create a 8.5" x 11" self-portrait using letterforms.

Use letters to illustrate your face. Consider the character of the letters and their relationship to your physical appearance represented in your photo (soft vs. hard angles, textures, etc.). Consider also the relationship between the characteristics of the letterforms and your identity, your personality, your persona.

Consider the entire composition of the page. Use scale and pattern to create value.

Constraints:

-The design must use only black letters (NO STROKE) on a white background. 
-Letters may be scaled up and down but MUST retain their relative proportions (use the corners of your "bounding box" and hold down the shift key). 
-You can move and rotate your letters.
-You can reflect your letters.  
-No effects.  
-You can NOT adjust transparency.
-If you plan on working on this project on a different computer you may want to "create outlines" with your type or "package" your file so it brings your fonts with you.
  
DUE: You have 2 in-class periods to work on this project so take your time and do a really good job.  Before beginning your portrait take some time and think about the layout and overall composition of your project.  We will be critiquing your portraits in the class following the 2 in-class work periods so make sure to have them posted to your blog in .png format by the start of class Tuesday Jan. 29th.  As always make sure and save both your Illustrator file as well as the .png.

EXAMPLES:

Mary Britton

Zena Pirnot

Jarett Moore

TJ Grier

Emily Duerrwaechter

Sheila McCabe

Ariana Jackson