PROJECT 2 - The Word is Expression

Typography and Composition 

The WORD is expression

Choose three words.

In Illustrator using letters create THREE different designs (each 8.5"x11") that visually represent the meaning/definition, the feeling, the sound, and other aspects that you can associate with each of your words.

Word choice is important in that it will influence the

perception of the design as a whole. Do NOT use proper nouns.

Possible choices/example words:

disoriented, able, skillful, absolute, unqualified, antagonistic, affable, diffident, humble, dissonant, opulent, abundant, ample, artificial, hectic, mindless, accumulate, independent, magnanimous, authoritative, miserly, cautious, petulant, firm, harmonious, esoteric, calm, crude, copious, jagged, expensive, hierarchical, pernicious, furious, furry, barren, corpulent, atonal, vapid, viscous, gelatinous, 

Create three designs, each relating the essence of the word to the essence of the design. Each of your three designs should take strategic and compositional cues from lessons learned from previous assignments.

Consider the relationship of the type to the entire composition as it relates to the meaning of the word.

Words may be repeated in the design if compositional integrity is maintained. You may use letters that do not appear in your word if they contribute to your overall concept. 

DO NOT SIMPLY DRAW A PICTURE OUT OF TYPE AND LABEL IT.  YOUR WORD SHOULD BE VISUALLY CONTRIBUTING TO THE MEANING OF YOUR WORD.

THE RULES:

-Designs should be 8.5 x 11.
-Your word must appear in your composition and be legible.

-You may only use these typefaces:
Arial
Baskerville
Bodoni 72
Century Schoolbook
Cooper Black
Didot
Futura
Garamond
Geneva
Georgia
Gill Sans
Helvetica
Impact
Lucida Blackletter
Rockwell
Times New Roman
Zapfino
-Letterforms can be white, black and shades of grey.

-You must constrain proportions when scaling up or scaling down.  So hold down that shift key.

-No effects.  Only scaling, rotating and moving.

-You may not reflect or mirror your letters.
-You can not adjust the transparency of your letters.

DUE:  You have 2 class periods to work on this assignment.  I AM GIVING YOU THIS AMOUNT TIME SO THAT YOU CAN COME UP WITH ORIGINAL CONCEPTS AND WELL-CONCEIVED COMPOSITIONS! You should have your designs posted to your blog in .png format by the beginning of class Thursday Feb.7th ready for critique.  

EXAMPLES: