Tuesday, January 8, 2013

EX.1-A and EX. 1-B

PRINCIPLES OF GRAPHIC DESIGN - INTRODUCTORY EXERCISES 1-A:
Create 7 separate 6"x6" compositions.  Each composition will represent each one of the definitions below.  Use ONE kind of shape per composition.  You can repeat your shape and change its scale (holding down the shift key) BUT EACH COMPOSITION WILL USE ONLY ONE SHAPE.  Your compositions should be black shapes on a white background.  Your shapes should have a black fill and no stroke.  Feel free to use the "align" window to evenly distribute your shapes.  Name your compositions by the definition they represent.  Post them to your blog in .png format.

BALANCE occurs when all of the design elements are equally distributed through the design

symmetrical balance occurs when elements are arranged equally on both sides of a composition to suggest a stable or static motion

asymmetrical balance occurs when elements create a deliberate imbalance to suggest variety and dynamic movement

RHYTHM is a pattern created by repeating elements. Rhythm denotes the movement in the way that the elements direct our gaze.

UNITY is achieved when all design elements relate to one another and project a sense of completeness.

CONTRAST is visual differences between elements. Contrast directs the viewer’s attention to specific areas of information.

EMPHASIS is the indication of an hierarchy of elements on the page.
Emphasis uses contrast to direct the gaze.

YOU HAVE 1 IN-CLASS PERIOD TO WORK ON THESE PROJECTS.  THEY WILL BE DUE AT THE BEGINNING OF THE NEXT CLASS PERIOD.  IT NEEDS TO BE POSTED TO YOUR BLOG IN .PNG FORMAT BY THIS TIME.
Make sure to save both your Illustrator .ai file and your .png file to your flash drive.
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Typography and Composition - Ex.1-b
Single LetterfoRm :
Create a 2 dynamic compositions using a single letterform (for each composition) of various sizes that circulates the viewer's eye all around the page, leaving no dead holes or extreme points of concern in which the viewer’s eye can get “stuck”.

Project Constraints:
1. Relative proportions of the letterform must be the same (hold down the shift key when scaling up or down in order to “constrain proportions”)
2. Use a minimum of 5 sizes of your chosen letterform - there is no maximum
3. Design must be BLACK and WHITE (no gray)
4. Design must be 8.5 x 11
5. Letterforms must stay within the boarders of your page.
6. Letterforms cannot overlap.
7. You cannot mirror your letterforms.

YOU HAVE 1 IN-CLASS PERIOD TO WORK ON THESE PROJECTS.  THEY WILL BE DUE AT THE BEGINNING OF THE NEXT CLASS PERIOD.  IT NEEDS TO BE POSTED TO YOUR BLOG IN .PNG FORMAT BY THIS TIME.
Make sure to save both your Illustrator .ai file and your .png file to your flash drive.

Previous Examples:

Amanda Merritt SP 2011


Zena Pirnot SP 2011


Mitch Esser SU 2011

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TUTORIAL ON EXPORTING YOUR ILLUSTRATOR FILE TO A .PNG IN ILLUSTRATOR:



WINDOW 1:
WINDOW 2: