Thursday, April 11, 2019

Design a Series of Souvenirs for The 1939 New York World's Fair








Salvador Dali's pavilion titled Dream of Venus


PROJECT BRIEF:
You will design a series/set of 4 (Two-dimensional/Flat) souvenirs for The 1939 New York World's Fair using Illustrator. Each of the pieces in your set needs to take stylistic cues from one another. This can be achieved through a limited color palette and a consistent visual language. YOU NEED TO TAKE YOUR TIME AND DEVELOP A DESIGN STRATEGY FOR YOURSELF. CREATING THUMBNAIL SKETCHES OF YOUR 4 SOUVENIRS CAN BE VERY BENEFICIAL.

RESEARCH:
-First you will research the 1939 World's Fair and determine what subject matter you will focus on.
-You can focus on: the architecture, elements of a particular exhibit or pavilion, etc. it is up to you.  
-You need to write a description of what subject matter you plan on focusing on for your design and post it to your blog. 
-You also need to post images you found that inspired your designs.
-Any preliminary sketches of your souvenirs you make should also be posted to your blog.

PROJECT CONSTRAINTS (the rules):
-Although you will take stylistic cues and inspiration from the time period and from images and graphic design material from the World's Fair itself you should NOT COPY anything.

-There must be some sort of TEXT on each of your 4 souvenirs in the series (that can be one word, one letter, or one sentence).  

-YOU CAN NOT USE THE "IMAGE TRACE" FUNCTION IN ILLUSTRATOR!

-You should consider the back of your souvenirs as well.  Is it the same as the front or different?

-The size of your layout/composition is up to you.  If it is necessary to lay them out on more than 1 document that is fine.  Consider the composition of the layout itself.  Does it have a title?

SUGGESTIONS:
You could create a Souvenir series/set of 4:
posters
postcards
flat-pack models of architecture or models of elements from a pavilion or exhibit
paper dolls or figurines  
drink coasters
trading cards 
tarot cards
playing cards
fans
These are ONLY suggestions.  PLEASE feel free to think of something else.

I have included a link to a PDF from the book "Graphic Design Time Line" by Steven Heller and Elinor Pettit from the page on 1939.  It gives you some information about what was going on in design in 1939.

https://docs.google.com/document/d/1XhBmaRY34S1GJUQUQieUu4Kx7uAUddMZsfapinvGRiE/edit


DUE DATES:
THIS PROJECT SHOULD BE POSTED TO YOUR BLOG BY THE BEGINNING OF CLASS ON THURSDAY APRIL 25TH READY FOR A FINAL FORMAL PRESENTATION.

FINAL FORMAL PRESENTATION:
FOR THE FINAL PRESENTATION YOU WILL STAND AT THE LECTERN AND PRESENT YOUR PROJECT TO THE CLASS.  YOU SHOULD DESCRIBE HOW YOU DEVELOPED THE CONCEPT FOR YOUR PROJECT BY ACCESSING YOUR BLOG POST FOR THIS PROJECT.  YOU SHOULD ALSO DISCUSS THE STRATEGIES YOU USED TO ENSURE THAT YOUR SET OF 4 ITEMS VISUALLY RELATES TO ONE ANOTHER (COMPOSITION, COLOR PALETTE  TYPFACE, ETC.) YOU NEED TO PREPARE FOR THIS PRESENTATION AND IT CAN NOT GO OVER 5 MINUTES.

FINAL CLASS REQUIREMENTS:
ALL OF YOUR COMPLETED CLASS PROJECTS AND REVISIONS SHOULD BE POSTED TO YOUR BLOG BY MIDNIGHT FRIDAY MAY 3RD.  ADDITIONALLY YOU MUST ALSO HAVE ALL OF YOUR ILLUSTRATOR (.AI) AND .PNG FILES UPLOADED TO YOUR SHARED GOOGLE DRIVE FOLDER YOU CREATED AT THE BEGINNING OF THE SEMESTER FOR ME TO ACCESS.

WE WILL NOT HAVE CLASS DURING EXAM WEEK APRIL 29TH-MAY 3RD BUT YOU WILL HAVE ACCESS TO THE LAB DURING OUR REGULARLY SCHEDULED CLASS TIME AND THE POSTED LAB HOURS.

Student Project:

By: Jace Heard




By: Jolie Sebatian