SIMULTANEOUS CONTRAST - HUE, SATURATION & BRIGHTNESS

Simultaneous contrast refers to apparent changes in hue, value, and saturation that are created by adjacent colors.

EXERCISE 1:

In this exercise, your task is to make a single color appear as two different colors. Begin by placing two small rectangles of the same size and color on two backgrounds of different colors. Then, adjust the background colors to produce the most dramatic change possible between the two smaller rectangles. You should use a format like the examples shown here. There should not be a stroke (outline) on any of your rectangles. You will create 2 variations of this exercise.

EXAMPLE:

EXERCISE 2:

In this exercise, your task is to make two different colors appear to be one and the same color. Begin by placing two small rectangles of differing colors on two backgrounds of different colors. Then, adjust the background colors until the smaller middle rectangles both look like the same color. You should use a format similar to the examples shown here and make 2 variations of this exercise.

EXAMPLE:

EXERCISES 3-5 Hue, Saturation, Brightness:

Using only a single shape of various sizes and colors, you will create three separate ABSTRACT (nonrepresentational) 8.5 x 11 designs. One design should utilize gradations in hue (your hue color palette is provided for you in the "HSB WORKSHEET"). One design should utilize gradations in saturation, while retaining a fixed hue. And one design should utilize gradations in brightness, while retaining a fixed hue. YOU NEED TO CHANGE YOUR COLOR PANEL SETTING TO "HSB". Be intentional with your designs and consider the overall composition and design quality in addition to your use of color.  Bellow you will find a link to an Illustrator file that will serve as a worksheet to develop the different gradations that you will choose to work with.
HSB_WORKSHEET

DUE:  YOU HAVE 1 IN-CLASS PERIOD TO WORK ON THIS ASSIGNMENT.  IT SHOULD BE POSTED TO YOUR BLOG BY THE BEGINNING OF CLASS ON Thurs. Feb. 28th.

EXAMPLE "HUE":

EXAMPLE "SATURATION":

EXAMPLE "BRIGHTNESS":

Movie Poster Made Completely of Type

Using Illustrator capture the essence or emotive qualities of a film through a poster design made completely out of type.  You will choose the movie but do NOT use any animated films.

DO NOT REUSE THE ORIGINAL DESIGN OF THE MOVIE POSTER!  THIS IS A COMPLETE REDESIGN!  I WOULD AVOID EVEN LOOKING AT THE ORIGINAL POSTER OR AD CAMPAIGN.  DO NOT USE THE SAME TYPEFACE AS THE ORIGINAL DESIGN.

Project Parameters:

-Poster must be 11x17 (Tabloid)

-You can only use black, white, and shades of grey.

-You can scale (holding the shift key), rotate, move, reflect/mirror, create outlines, and utilize the pathfinder window.
-You can not adjust the underlying paths of your type.
-You CAN utilize the transparency panel.

DUE:  You have 2 in-class periods to work on this assignment.  It must be posted to your blog by the beginning of the class TUESDAY FEB. 19th.   We will have a group critique on that day. You should always be saving both your Illustrator file (.ai) and your .png file.  Every assignment we have completed up to this point in the semester should be posted to your blog.

EXAMPLES:

EXAMPLE OF A COMPLETE REDESIGN: